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I'm Adam Isacson. I live in Washington and work at the Washington Office on Latin America. I'm a dad, a husband, and I don't get enough sleep.

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Here’s what happens to traffic on your semi-moribund Tumblr page when daringfireball.net posts a link to your post about daringfireball.net.

Over the years at work, I’ve had my stuff linked to from several of the most-circulated U.S. newspapers’ and TV networks’ sites. When that happens, it’s normal to expect traffic to jump by about 3,000-4,000 visits. Never 20,000. Never even close.

Here’s what happens to traffic on your semi-moribund Tumblr page when daringfireball.net posts a link to your post about daringfireball.net.

Over the years at work, I’ve had my stuff linked to from several of the most-circulated U.S. newspapers’ and TV networks’ sites. When that happens, it’s normal to expect traffic to jump by about 3,000-4,000 visits. Never 20,000. Never even close.

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